Welcome to Avenue Fashion ("we," "our," "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it.

This policy applies to all information collected through our website, and/or any related services, sales, marketing, or events.

We collect personal information that you voluntarily provide to us when you register on the website, express an interest in obtaining information about us or our products, when you participate in activities on the website (such as posting reviews or making purchases), or otherwise when you contact us.

The personal information that we collect includes the following:

• Personal Identification Information: Your full name, email address, phone number, and shipping addresses.
• Authentication Data: When you sign in using a third-party provider like Google, we receive your name, email address, and profile picture from that service. We handle passwords securely and do not store them in plain text.
• Transactional Information: Details about your purchases, order history, payment method type (e.g., "Credit Card", "M-Pesa" - we do not store full payment card numbers), and shipping information.
• User-Generated Content: Product reviews, ratings, comments, and lists of favorite products that you create.
• Technical and Usage Data: We automatically collect certain information when you visit, use, or navigate the website. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and other technical information. We collect this information primarily for security and operational purposes, and for our internal analytics.
• Cookies and Tracking: We use cookies to manage your session (e.g., for login and shopping cart persistence), remember your search history, and improve your user experience.

We use the information we collect for various business purposes, including:

• To Fulfill and Manage Your Orders: To process your payments, ship your orders, and provide you with customer service.
• To Manage Your Account: To create and manage your account, and to enable user-to-user communication.
• To Personalize Your Experience: To show you relevant products and content.
• To Send Administrative and Marketing Communications: To send you product, service, and new feature information and/or information about changes to our terms, conditions, and policies. We may also send you marketing communications if you have opted in. You can opt-out of our marketing emails at any time.
• For Security and Fraud Prevention: To protect our website and users from fraudulent activities.
• For Business Analytics: To analyze usage and trends to improve our website and service offerings.

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may share your data with the following third-party vendors, service providers, or agents:

• Payment Processing: To process your payments when you make a purchase. (e.g., Stripe, M-Pesa).
• Order Fulfillment & Shipping: To ship your orders. (e.g., local courier services).
• Authentication Services: To allow you to log in with your Google account (e.g., Google Identity Services via NextAuth.js).
• Cloud Hosting & Infrastructure: Our application is hosted on Vercel and our database on MongoDB Atlas.
• Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, or legal process.

Based on the laws of your region, you may have the following rights regarding your personal information:

• The right to access, update, or delete the information we have on you.
• The right to object to the processing of your personal information.
• The right to opt-out of marketing communications.

You can review or change the information in your account or terminate your account by logging into your account settings. If you have questions or wish to exercise your rights, please contact us at the email provided below.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

We may update this privacy policy from time to time. The updated version will be indicated by a "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

If you have questions or comments about this policy, you may email us at support@avenuefashion.co.ke or by post to: